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First Principles of a Successful Product-Led Growth Strategy

A talk by Mário Araújo
Product Growth, OutSystems

We researched multiple companies that are doing Product-led Growth right. From that work, we distilled four principles that have been key for their success, and that we could apply immediately, as we thought about our own future. Our experience with these principles comes from transitioning from sales-led to product-led and we hope our learnings will help you succeed as well.

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