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Lessons from EdTech

A talk by Ken Sandy 🇺🇸
Former VP Product, Masterclass

26 November 2020, 02:45 PM

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About this talk

Life-long and skills-based learning have become an area of intense investment and disruption as existing institutions, for-profit and social enterprises compete to create successful online services. Come learn of the unique challenges (and how to overcome these obstacles) working as a product leader in this professionally and personally fulfilling space.

Key Takeaways

Like many content-based companies, the “product” is content + platform. Product Managers must learn the creative and intuitive language and ways-of-working of their counterparts to partner effectively. Learning occurs in both professional and personal contexts – and the same user behaves differently when dabbling in interests versus completing required materials. This makes personalization and behavioral analysis devilishly hard.

Online services hasn’t begun to scratch the surface in techniques for delivering educational and inspirational content that match the myriad of ways consumers like to learn – we’re just getting started!

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