Have you ever wondered about our impact as Product builders ? And if the products we were giving birth to, were really worth it ? Personally, I hadn't... until reality slapped me in the face. A few years ago, I built a very promising neurotech product. But instead of releasing it on the market, I chose to sell it to protect it from being misused. I will share with you this story, and key lessons I learnt the hard way about what we should do, as Product managers and designers, to create responsible products.